HOW WE HELPED A COLORADO SNOWBOARD MANUFACTURER CARVE A DEEP NICHE.
A unique company.
Unity Snowboards is different.
- They build and sell two products that most of its competitors do not offer: ultra-light snowboards and backcountry splitboards.
- Customers can actually purchase direct from the factory.
- Their boards are hand-built in the USA, not Asia.
- Instead of a one-year warranty, Unity stands behind its boards with a two-year warranty.
As Unity's popularity grew in the mid-2000s, Unity's owner Pete Wurster realized that the existing Unity site was quickly becoming outdated and no longer serving the company's needs.
Static, inflexible site no more.
Pete worked with timeforcake to develop a clean, updated site that provided ultimate flexibility and control. Pete is now able to manage all the content within his site; he can add and remove pages, manage his team member section, update his yearly line of boards, manage his online store, keep his dealers section up to date, and add videos, photos, and news.
Ultimately, as Unity Snowboards grows, the site grows, expands, and adapts to fit Pete's needs.
The site delivers.
The new Unity website has achieved high Google rankings for a variety of Unity's niche industry terms, such as "factory direct snowboards," "ultralight snowboards," and "USA snowboard manufacturing." Site visits are up 66% from three years ago. And the site's eCommerce system has allowed Unity to generate additional sales by selling products that weren't supplied to dealers.
Most importantly though, with a web site that better serves the company, Unity can now more efficiently and effectively promote their high-quality, unique products.
