HOW WE HELPED A DENVER PHYSICAL THERAPIST EXPERIENCE RELIEF FROM NAGGING WEBSITE ISSUES
Rick Olderman is a prominent Denver physical therapist who uses a unique process to discover and treat the root causes of his patients' acute and chronic pain. You could definitely think of him a "super PT" of sorts that specializes in helping people who have lost all hope.
Prior to hiring timeforcake, Rick's primary pain was not having a website that promoted him as a brand. He had a site for his physical training services and a site that sold his books, but no site that promoted Rick as an amazing physical therapist. He hired us to create that site.
We wanted to ensure that the content in Rick's new site differentiated him from his competition. Thus, prior to beginning any of the project's design, development, or blog integration work, we developed a Unique Value Proposition (UVP) for Rick. The UVP served as an important foundation that guided us and helped us make smart decisions as we moved forward through the project.
Rick's new site...
- is built in WordPress and allows him to manage his own blog, photography, and videos.
- displays his Unique Value Proposition on every page to emphasize the exceptional value he can provide to people in pain.
- displays a 6-slide auto-rotating slideshow on the homepage that touches on pain points of potential patients and, through call-to-action links, encourages site visitors to explore more of Rick's content.