HOW WE HELPED AN AFRICAN SAFARI COMPANY EMBARK ON AN ONLINE ADVENTURE
In business for over 55 years, Hemingways Expeditions (a division of Express Travel Group) is considered one of East Africa's premier safari operators, specializing in the design of custom safari experiences for adventurers from around the world.
The Challenge + The Solution (Hint: We Were the Solution)
Despite the company's experience and expertise, Hemingways had no company website. Additionally, an outdated brand presence was impeding Hemingway's ability to position itself as a true industry leader. Time for a brand refresh. We were brought on board to create the company's new logo and design and develop Hemingway's first official site.
A Beautiful Design, a Refreshed Brand
Using East African sunset and landscape photography as inspiration, we delivered a design that differentiates Hemingways from its competitors and plays off the company's unique character and culture through textures, images, and a strategic use of color.