HOW WE HELPED A DENVER PHYSICAL THERAPIST STRENGTHEN HIS COMPETITIVE DIFFERENTIATION
When Rick Olderman first put out his shingle as a physical therapist, he sought a better way to help his clients end their chronic pain. He knew that most other practitioners treated pain merely by addressing the symptoms, and he knew this approach was limited..
A diligent search led him to the revolutionary approach taught by Dr. Shirley Sahrmann, which uncovers the root causes of pain by assessing the cause and effect relationship between a patient's musculoskeletal systems.
The true challenge
As two of us here at timeforcake have experienced firsthand, Rick's methods work. Like a magician, he's able to make people's pain disappear. Not surprisingly, the majority of Rick's patients come to him through glowing referrals.
Our challenge was determining how to articulate Rick's amazing, unique claim believably while also communicating a strong message of hope. To accomplish this, we interviewed several of Rick's patients as well as individuals who would be in his target market. Our research process resulted in the following UVP:
Your pain is not incurable. It is caused by how you use your body. I'll help you identify and correct movement habits to end your pain, even if nothing else has worked for you.
