HOW WE HELPED A RESTAURANT CONSULTING FIRM STAND OUT AS THE MOST SAVORY OPTION
Homepage Copy Rework
Dissatisfaction with their existing site's fragmented and unclear copy spurred Creative Culinary Consulting to approach us for copywriting assistance. The company asked for new copy, specifically on their homepage, that would:
- quickly engage potential clients
- clearly telegraph their unique value
- sound professional—yet very warm and friendly
- give visitors confidence to choose their company
After conducting multiple interviews, researching industry competition, and helping the client narrow down their target audiences, we provided Creative Culinary Consultants with focused and enticing reworked homepage content.
The client also had us develop a new bio for the company's owner, rework their existing case studies, and reorganize and rewrite the copy for their Menu of Services.
UVP Development
As a newcomer, how would Creative Culinary Consulting (CCC) stand out in an oversaturated marketplace? We advised them to uncover their singular advantage and express it as a succinct, powerful Unique Value Proposition.
In helping them uncover this advantage, we discovered that restaurant consultants typically funnel their clients into "canned" programs, whereas CCC’s services are 100% customized from start to finish. Based on this insight, the essence of their Unique Value Proposition became evident.
Their UVP clearly and simply explains why potential customers should choose their company instead of the competition:
Creative Culinary Consulting delivers 100% customized solutions for all your restaurant-related challenges.
