HOW WE HELPED AN HISTORIC CALIFORNIA HOTEL MAKE A SPLASH UPON REOPENING
Nestled within California's Paso Robles wine country, The Carlton Hotel reopened its doors in 2005 following an extensive renovation.
The primary vehicle for announcing the grand reopening was a full-page ad in the area's primary newspaper. We decided that a long-copy ad was the way to go, and the inviting, detail-rich narrative delivered an enticing overview to readers.
This full-page ad ran three times in conjunction with the reopening. The Carlton fared well as a result, and has since reclaimed its place as one of central California's must-see institutions.