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Category Archive for Website Improvement

Business Man with Halo in ShadowHarness the Halo Effect Before It Kills Your Website

August 26, 2015  - If you’ve never heard of the Halo Effect, you’re not alone. It’s simple though: it’s a catchy term for the very human tendency to judge a book by its cover. Today we explore how first impressions of your company's website can be affected by the Halo Effect.  Continue reading

Small Website Adjustments = BIG Rewards

July 29, 2015  - Thinking big is critical to grow a business. But thinking small and then setting small, incremental goals after thinking big is where our clients reap rewards with their websites.   Continue reading

Excellent Tool to Optimize Images in Your Company’s Website

July 15, 2015  - See how your company can maintain high image quality for its website without causing slow load times or crashing your CMS.  Continue reading

Caution! Your Website’s Forms Could Be Losing You Business.

June 24, 2015  - Is your online form a silent, unhelpful salesclerk? It is if it doesn't clarify what your site visitors should expect!   Continue reading

Your Website’s Forms Could Be Costing You Business

June 10, 2015  - If online leads or sales aren’t where you’d like them to be, it may be the forms not the users. Here are a few conversion optimization tips regarding forms.  Continue reading

Do You Have a Slideshow On Your Website’s Home Page? Uh Oh. Read This.

May 20, 2015  - If you have a slideshow on your website's homepage, or are planning a website redesign that will include a homepage slideshow, you *need* to read today's post. Trust us.   Continue reading

An Easy Way to Uncover Problem Areas in Your Company’s Website

May 13, 2015  - Do you want your business’s website to perform better, but are uncertain of what to fix or where to begin?  Continue reading

Where To Find Better Stock Photos For Your Business’s Website

April 15, 2015  - Finding stock photos for your website that don't look like stereotypical stock photos can be tricky. Today we share a resource that'll point you in a better direction.  Continue reading

Moms and Google Agree: Friendliness Matters

March 18, 2015  - Find out Google’s latest move to serve mobile-friendly content to mobile users and what it means for your website.  Continue reading

The Extreme Power Of Small Website Improvements

January 21, 2015  - When a client approached us for a website redesign project, we actually told them investing in a new design wasn't a good idea. Learn why, and learn how we saved this client time and money.  Continue reading

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