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Category Archive for Online Marketing

Profile Of A MindInsights from Sam: When Is The Timing Right For a Business to Invest in Online Marketing?

November 18, 2015  - In this post from our "Insights from Sam" series, Sam (our online marketing expert) breaks down the basics of online marketing. Today he explains when the timing may be right to invest in online marketing, and whether you need to know what all those fancy acronyms mean.  Continue reading

Integrate, Don’t Isolate: Why You Must Consider Business Goals AND Website User Goals

July 01, 2015  - Well-defined business goals are a necessary part of a website improvement project. But they aren’t the only goals. True success happens when your users’ goals are considered, too.  Continue reading

Should Our Company Be Doing SEM Instead of SEO?

June 04, 2015  - Search Engine Marketing doesn’t have the mystique of Search Engine Optimization, but it might be a good fit. Here is how we approach the comparison.  Continue reading

Oh Wow, Google Just Got REAL About Mobile-Friendly Websites

January 14, 2015  - Google recently decided to get very, very serious about treating mobile-friendly and non-mobile friendly websites differently. Learn what they're doing and find out how your site is being seen by Google.  Continue reading

Use This One Guerrilla Marketing Bonus Tip For More Powerful Video Testimonials

December 17, 2014  - Use this one, simple guerrilla marketing tip and you'll receive far more powerful, believable, and credible video testimonials from your customers.  Continue reading

Guerrilla Marketing: Making It Easy For Customers To Give You Video Testimonials

December 10, 2014  - Today's guerrilla marketing post takes what we learned in last week's post one step farther. In it you'll learn how to collect video testimonials from your customers with ease.  Continue reading

A Guerrilla Marketing Technique That Will Instantly Improve Your Credibility

December 03, 2014  - Today we're diving straight into the hot topic of guerrilla marketing. Let's start (yes, right now) improving your online credibility, at no cost to you.   Continue reading

Can An Online Marketing Agency Manage Our PPC Better? A Case Study

September 17, 2014  - When not implemented correctly, PPC (Google AdWords) can quickly eat through your budget without generating strong (if any) results. Today we share how we worked with one customer to increase traffic and revenue by properly optimizing their AdWords account.  Continue reading

3 Micro-Tips For Improving Your Email Newsletters’ Subject Lines

August 27, 2014  - Teeny, tiny, simple tips on writing better email and email newsletter subject lines to increase your open rate.  Continue reading

Removing “I Don’t Know” Holes From Your Business’s Online Marketing

August 06, 2014  - You WANT to work with web consultants who feel comfortable saying "I don't know" when they don't actually know. (Many don't.) Be careful though, of agencies that say those words when it comes to these specific topics.  Continue reading

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