Category Archive for How To

The Layman’s Pocket Guide to Writing Well For the Web

Writing well for the web (image of pencil and checkmark) Today we're sharing a 7 page PDF that's a perfect starter guide for people looking to learn more about writing more effective website copy.
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Be More Productive and Reduce Stress At the Same Time? You Can. Learn How.

Checklist of tasks for productivity Today I've got GREAT news for you if you're the type who struggles to be as productive as possible while keeping burn out at bay. The secret to being productive is actually much, much more pleasant than you've ever dreamed.
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How to Track Word and PDF Downloads in Google Analytics

Tracing Downloads with Google Analytics Being able to track your website in Google Analytics is invaluable. But what if you could track your Word doc and PDF downloads? No need to wonder “what if?” because you can. Here’s how.
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TOO MANY TIPS & TRICKS! (How to Deal With Information Overload)

information overload We publish helpful info and recommendations in our blog twice weekly. That's a lot of tips and suggestions over time. In fact, it's an overwhelming amount of tips and suggestions. Today, learn how can you most effectively deal with too much (great) information.
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How To Send Very, Very, Very Big Files To Others (Quickly, Easily, and for Free)

transferring large files Find out what our online tool of choice is when it comes to sending large files to or receiving large files from our clients.
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Why Your Headlines Are Failing (And How to Write Headlines That Work)

Your headlines are failing you. Learn why and how you can fix them. We recently came across a fantastic Ebook written by Sean D'Souza, a brilliant copywriting and marketing expert in New Zealand. The Ebook is short, sweet, and packed with actionable advice you can start using in your website immediately. Do NOT miss this.
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How to Market Your Company Daily Using No Time & No Money

Using this marketing technique may result in more sales With zero extra energy or effort on your end, you could automatically market and promote your company's website, products/services, Facebook page, Twitter account, blog, etc. on a daily basis—for FREE. This is one of those tips that most people read and think, "That's so easy! I can do that immediately!! (And why didn't *I* think of that??)"
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How to Persuade Your Fence Sitters To Get Off The Fence and Buy!

Persuade Fence Sitters To Get Off The Fence and Buy A portion of your website’s visitors will be intrigued by your company—but not convinced they want to buy your products or move forward with your services. In today’s post, you’ll learn how to motivate these people to get up off the fences they’re sitting on and take action.
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How to Get Others to Persuade Your Prospects to Buy from You

Word of Mouth I’d estimate that roughly 9 out of 10 of our new clients instantly reply “word of mouth” when we ask them what source brings them their highest quality leads and customers.
Even though you can’t rely on word of mouth when new prospects have arrived at your website to research your company, you can emulate word of mouth’s influence by being smart with your website’s content. Learn how…
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How to Find Customer Objections, Overcome Them, and Make the Sale Online.

An Upset Customer Even if you’re not a sales expert, you can probably tell when you’re face to face with a true sales professional. The pro finds a way to persuade you to buy while the amateur is satisfied with simply telling you about a few features and inviting you to ‘have a nice day’ as you walk out the door.
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