July 2012 Blog Posts

Push Visitors’ Eyes Toward Your Web Pages’ Most Important Areas With This Simple Technique

The Human Gaze Principle Have you ever found yourself drawn to look across the street at a shop window without knowing why? It’s very possible you looked at the shop window because you first looked at someone in front of you who was looking in the direction of the shop window. Without thinking about it, your gaze followed this person’s gaze shortly after you glanced at their face.

It happens in the blink of an eye and without our conscious participation. It’s called the Human Gaze Principle, and it's an important concept that effective web designers use.
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How To Prevent Buyers From Abandoning Your Site’s Shopping Cart

shopping cart icon Are your online store's potential buyers loading up their shopping carts, then unexpectedly leaving without completing their purchases? Learn how to decrease your shopping cart abandonment rate, right now.
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Do You Want to be More Persuasive So You Can Sell More? (Be Careful When You Ask Questions in Copy.)

trial of a donut thief Today we're going to learn an exceptionally valuable marketing lesson from a lawyer's playbook. This lesson can be applied to your tweets, blog posts, blog titles, article headlines, etc.—anywhere you're working to pull people in and read more.
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What Websites MUST Focus On to Increase Leads & Revenue

bar chart showing upward trend of sale Do you want your website to generate additional leads and revenue? If you're not satisfied with the number of leads and sales your website currently generates, I've got some important advice for you.
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Web Design Quick Tip: Remember That Your Visitors Know How to Scroll

Quick Website Tip Now that scrolling has become such a necessary part of using the web effectively, we thankfully receive fewer and fewer requests for web designs that “make it so visitors never have to scroll.” Those requests came in on a monthly basis five or six years ago.
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New Site Launch Details: Mapping the Nation

thumbnail of new website Join us as we take a quick look behind the scenes of one of our June 2012 site launches, for MappingTheNation.com. Lots of great visuals for you to look at here...
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Josh’s team wins the Firecracker 50!

josh petrucci mountain biking We work extremely hard here at timeforcake. We also play hard. Josh plays (trains) so hard, in fact, that he had a huge mountain bike race win last week...
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Happy 4th of July week, everyone!

exploding fireworks We'd like to take this opportunity to wish all our friends, family, clients, vendors, contractors, and colleagues a most wonderful 4th of July Holiday week. We will in the office but working limited hours this week as we enjoy this special time with friends and family.
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