November 2011 Blog Posts

Are the Wrong People Seeing (And Clicking) Your PPC Ads?

Scary looking person illustration The vast majority of business owners we've worked with who, at some point, took it upon themselves to set up their own Google Adwords PPC campaigns had unknowingly been displaying their ads to a high volume of searchers who weren't interested in their products or services.
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Put Yourself In Your Visitors’ Shoes

Pair of website visitor shoes (high heels) My guess is that, at some point or another during your travels across the World Wide Web, you’ve visited a website you'd felt excited about .... but ended up promptly leaving.

Think back. What exactly was it that caused you to leave so quickly?
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Sit Down Darling. It’s Time We Had a Talk. (About Your Website.)

Angry, arguing couple May I be frank here? Actually, wait, I'm not sure why I asked you that. I’m definitely going to be frank here. We just…we just need to talk. It’s time I explained something to you.

It’s, well…it’s just that it’s not me, it’s you.
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