October 2011 Blog Posts

Please Don’t Welcome Me To Your Website

October 26, 2011 | Website Copywriting | 0 Comments

Man with wine glass welcoming you to his website I have a question for you. It's an easy one. Answer honestly: does your website’s homepage text start off with something along the lines of “Welcome to…”? If it does, I highly recommend you remove that sentence. I'm going to have to pretend I don't know you until you do that. So go on, go delete it.
CONTINUE READING >

How We Use the Web: We All Satisfice

October 21, 2011 | Business Website Tips | 0 Comments

Man sitting on a chair, working on his laptop computer Your parents do it. Your friends do it. And it’s quite likely you do it. We all do it, actually. It's not a secret: we all satisfice.

Knowing what satisificing means and understanding how people do it on the web can empower you to make your website more effective. Learn how.
CONTINUE READING >

Why Aren’t People Signing Up For Our Email Newsletter?

October 11, 2011 | Online Marketing | 0 Comments

Blue email newsletter icon graphic You’ve got a nice website. People visit your website. On your website you have a prominent form where your site visitors can sign up for your email newsletters.

Problem is — no one's signing up. Why?
CONTINUE READING >