September 2011 Blog Posts

Don’t Leave Your Website Visitors Alone and Confused

September 28, 2011 | Website Copywriting | 0 Comments

Man who is alone and confused Are you leading your website visitors astray? Are they finding themselves alone, on dead-end pages, with nowhere to turn? It's easy to avoid this common mistake once you realize where you're making it.
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Is Your Website’s Copy Flying Over Your Customers’ Heads?

September 22, 2011 | Website Copywriting | 0 Comments

Man sitting on floor working on laptop computer, very confused You know that text in your website you worked so hard on? That text that's professional, eloquent, and beautiful? Well... it turns out your website visitors may understand a lot less of it than you think.
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Really, Your Company Might As Well Have a Hole In Its Wallet

September 14, 2011 | Online Marketing | 0 Comments

illustration of wallet with money falling out Many companies dedicate a small portion of their marketing budget to online ads, looking to draw people from one site into their own site. When done correctly, this can be an effective way to gain new customers and generate additional sales. Unfortunately, when it comes to online ads it’s extraordinarily easy to (very) quickly blow through your budget while minimizing your potential ROI.
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Easy Business Website Tip: Link Your Logo!

September 06, 2011 | Business Website Tips | 0 Comments

lightning bolt graphic Like it or not, many of your website’s visitors will click the logo at the top of your website, assuming that doing so will return them to your homepage. Do you know if your site's logo is clickable?
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