THE TIMEFORCAKE BLOG ON MAKING BETTER WEBSITES Page 7

Timeforcake News: Webinar Interview This Week

RGD Ontario logo What's happening at Timeforcake this week? On Wednesday 9/12/12, owner Erin Pheil will be the featured guest on a one hour webinar interview sponsored by the Association of Registered Graphic Designers of Ontario.
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Real Results: Can you triple your traffic and leads in just 6 months? Absolutely.

blogging statistics We specialize in a type of online marketing known as inbound marketing. Why inbound? Because it’s a proven methodology that delivers results and works exceptionally well, time after time.

It works so well, in fact, that it’s the exact type of marketing we use to market ourselves. Take a look at how our own traffic and leads tripled after we (finally) implemented a strategic inbound marketing plan for ourselves.
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Can you read me NOW? (Low contrast = lower usability)

You work so hard to attract new visitors to your website. Don't negate your hard work by making those new visitors strain to read low-contrast and tiny text.

(Have a look at the example site here in the post to see what we mean.)
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Get Instant Ideas for Your Blog With This One Easy Tip

Blog Post Idea Generator Writer’s block got you down? Out of ideas (again) for your business’s blog? Today’s quick tip will generate ideas for you, instantly—and all it takes is just a few clicks of your mouse.
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How to Persuade Your Fence Sitters To Get Off The Fence and Buy!

Persuade Fence Sitters To Get Off The Fence and Buy A portion of your website’s visitors will be intrigued by your company—but not convinced they want to buy your products or move forward with your services. In today’s post, you’ll learn how to motivate these people to get up off the fences they’re sitting on and take action.
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How to Get Others to Persuade Your Prospects to Buy from You

Word of Mouth I’d estimate that roughly 9 out of 10 of our new clients instantly reply “word of mouth” when we ask them what source brings them their highest quality leads and customers.
Even though you can’t rely on word of mouth when new prospects have arrived at your website to research your company, you can emulate word of mouth’s influence by being smart with your website’s content. Learn how…
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How to Find Customer Objections, Overcome Them, and Make the Sale Online.

An Upset Customer Even if you’re not a sales expert, you can probably tell when you’re face to face with a true sales professional. The pro finds a way to persuade you to buy while the amateur is satisfied with simply telling you about a few features and inviting you to ‘have a nice day’ as you walk out the door.
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Inbound Marketing = Increased Lead Conversions

Let's talk inbound marketing Inbound-based marketing tactics are more effective than other online marketing styles (and of course far, far more effective when compared to traditional advertising).

So let’s get right down to business and talk not just about inbound marketing, but what inbound marketing can will do for your bottom line.
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Professional Copywriting is Totally Optional. Unless You Care About Conversions.

Professional Copywriting Icon When we look under the hood of a website, 9 times out of 10 we find at least a few serious problems that extend beyond mechanics—and a majority of the time these problems are related directly to.... [read the full post to find out]
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New Site Launch Details: American Sleep Medicine

sleeping woman Join us as we take a quick look behind the scenes of one of our July 2012 site launches for AmericanSleepMedicine.com. Lots of great visuals for you to look at here...
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