THE TIMEFORCAKE BLOG ON MAKING BETTER WEBSITES
Why Underlining the Links in Your Website is Absolutely Critical
May 15, 2012 | Website Design | Website Improvement | 0 Comments
Underlining links in the body copy of web pages is often a hot discussion topic between internet marketers and web designers, but it shouldn't be – not if usability is the ultimate goal.
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Three Examples of Using Social Proof in Websites
May 10, 2012 | Online Marketing | 0 Comments
Social proof is an important psychological concept that can be used to build a better website.
What is social proof? It's the subtle, often unconscious cues we take from the crowd about what our next action step might be.
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The Incredible Video SEO Power Of Caption Files
May 07, 2012 | Online Marketing | 0 Comments
As brands and businesses race into online video marketing, it becomes more and more important to do everything in your power to make sure your videos can be found by viewers.
While search engines have made great strides in their technology, they still can’t index video content anywhere near as well as they can index text content. However, with a simple caption file, your company can give Google all the pertinent information it needs to properly rank your video content.
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The Cocktail Party Etiquette Guide to Writing for the Web
May 03, 2012 | Website Copywriting | 0 Comments
Think back to the last event you attended. Who was the center of conversation? It wasn’t the guy who couldn’t stop talking about himself. It was the gal who was genuinely interested in the folks she was talking to. The one who seemed delighted to meet everyone she crossed paths with. Your website can be that gal. All it takes is a change in focus.
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Using Twitter for Business: a Voyage Down the Social Media Rabbit-Hole
April 30, 2012 | Online Marketing | 0 Comments
While Twitter has the potential to be an effective marketing tool, few companies allocate the resources needed to fully realize these benefits.
The Twitter adoption-cycle typically starts with curiosity…. quickly followed by abandonment.
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Omit this from your website content at your own risk!
April 25, 2012 | Website Copywriting | Websites: The Basics | 0 Comments
It's missing from a tremendous number of websites. Omitting it can send your credibility plummeting. Omit this and you're sending potential customers away from your site and over to your competitors' sites.
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6 big Facebook mistakes that prevent you from seeing results
April 20, 2012 | Online Marketing | 0 Comments
Not seeing the results you want from your business's Facebook Fan page? Make sure you're not making one of 6 common mistakes; they very well could be holding you back.
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Web Designer Secrets: The “F” Pattern Demystified
April 17, 2012 | Website Design | 0 Comments
The F-Pattern is an industry secret used by the top web designers and web design agencies to help guide the creation of effective website designs.
Let's take a look at this mysterious pattern and learn how it can be applied to your site's design to increase leads and sales.
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How to set realistic search engine ranking expectations
April 12, 2012 | How To | Online Marketing | 0 Comments
Your business is about to wade into the unknown waters of search engine optimization (SEO), and now you're dying to know: how long does it take to get great rankings? Gather 'round now, and listen up.
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What is StumbleUpon (and should our business use it)?
April 09, 2012 | Online Marketing | 0 Comments
You've heard (or—get ready for the ridiculously obvious pun here—perhaps even stumbled upon) StumbleUpon. It seems pretty cool. You know it's popular. But...what is StumbleUpon? Are there any business uses for it? And more importantly, can your company take advantage of it?
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