The web agency that excels at finding smarter ways to
improve your website and online marketing. Here's how


A Blog About Making Better Websites

Computer, Cogs, Spanners and HammerExpressionEngine—Bridging the Gap Between Old and New

October 07, 2015  - Is your website running an older version of ExpressionEngine? Read about why you should consider taking the upgrade plunge...  Continue reading

Custom Web Design Visual Walkthrough: The Final Product

September 30, 2015  - Last week you took a peek into the process we guided one of our international clients through, from strategy through the step right before the final designs. Today we unveil the designs.  Continue reading

Custom Web Design Visual Walkthrough: Start To (Almost) Finish

September 23, 2015  - Take a quick visual stroll through the creation of an all new, custom website design for an internationally renowned philosophical institute.  Continue reading

Part 3 of 3: Building a Mind Map Snaps Your Business Proposition into Clear Focus

September 16, 2015  - Building a mind map can streamline your online marketing. It’s an excellent foundational tool we find ourselves using at the beginning of every online marketing consulting engagement.   Continue reading

Part 2 of 3: It’s Midnight. Do You Know Your Value Proposition?

September 09, 2015  - If your company's Unique Value Proposition, Unique Selling Proposition(s) and target audience are not clear, a mind map can help define your direction, becoming a resource you can refer back to and build on.  Continue reading

Part 1 of 3: Does Your Online Marketing Grab Prospective Customers By Their Self-Interest?

September 02, 2015  - Everything your website and online marketing efforts communicate about what you do reads like white noise to your audience UNTIL you grab them by their self-interest and get their attention.  Continue reading

Harness the Halo Effect Before It Kills Your Website

August 26, 2015  - If you’ve never heard of the Halo Effect, you’re not alone. It’s simple though: it’s a catchy term for the very human tendency to judge a book by its cover. Today we explore how first impressions of your company's website can be affected by the Halo Effect.  Continue reading

Why Changing How I Eat Relates Directly to Your Next Website

August 19, 2015  - Today I share how my experience in trying to understand what's best for me in the world of food so closely mirrors what businesses experience when trying to determine what's best for them in the world of developing smart, effective websites.  Continue reading

Eliminating Stress from Website Projects with Blueprinting

August 12, 2015  - What do you want from your website? The question is simple, but it's one many companies struggle to answer. Blueprinting can provide website project clarity.   Continue reading

Before & After: Website Redesign For A National Massage Association

August 05, 2015  - Last year we completed a website redesign project for a national massage association. See the striking difference between the before and after designs here.  Continue reading

Page 1 of 27 pages  1 2 3 >  Last ›