The web agency that excels at finding smarter ways to
improve your website and online marketing. Here's how


Our Process

Way back in the early 2000s we used to walk all our clients through a highly structured, 8-stage website design and development process.

This lengthy process worked for some clients, but not for others. Despite fine tuning the 8 stages into an increasingly efficient process, it didn't make enough clients happy.

In all honesty, we crashed and burned with a number of clients because their projects didn't fit neatly into the process.

So, lucky for you, we tossed our 8-stage process out the window.

Our simple process

We've simplified.  Everything is easy and clear for our clients now.

Based entirely upon our uncommon philosophy*, our simple process is as follows:

  1. We have a conversation with you to:
    1. understand your big-picture vision of success,
    2. discuss your biggest challenges, and
    3. determine whether we're a great match.
  2. If we'd be a great match, we decide together what your project's success will look.
  3. We create a custom, phased, and prioritized Action Plan.
  4. We begin working on your Action Plan.

Your Action Plan

Your business's Action Plan may include one, a few, or a large number of our services. It may include one, a few, or a large number of phases. Neither you nor we can know until we start exploring your specific website and/or online marketing needs.  

Add it all up and it's why listing a 9-step comprehensive approach—without knowing whether it would be appropriate for your business—just isn't something we do anymore.

We just can't bring ourselves to stuff your business into a cookie cutter.

What will your custom Action Plan look like?  Let's find out.

* Our uncommon philosophy?

Smaller steps and continual improvement over time yields quicker and bigger results than large, one-off projects.